Marketing

Extensive Consumer Expertise

CATEA’s extensive consumer experience enables us to be truly helpful in building brands.

Focus on Consumer

CATEA takes an outward-facing stance, focused on the consumer. This focus combined with our extensive network and deep industry experience offer a valuable resource for companies seeking to accelerate growth.

Multichannel Marketing

CATEA’s core strength lies in creating, coordinating, and maximizing a seamless multichannel strategy to help brands expand into new markets.

Direct Marketing

We have strong experience in creating direct marketing strategies as a powerful way to reach the customer and drive sales both online and offline.

E-Commerce

We have extensive experience in online marketing as part of an integrated multi-channel marketing campaign.

Infomercials & Live TV Home Shopping

CATEA has been involved in creating and managing over 30 DRTV and Live TV Shopping marketing campaigns, generating over $1Billion in sales globally.

Retail & Merchandising

We develop and execute comprehensive retail and merchandising strategies, including destination web retailers, department stores, mass merchants, and speciality retailers.

Packaging Design & Development

Packaging and product presentation are key components of our consumer marketing campaign. CATEA’s senior partners have been involved in numerous packaging development programs, including award winning designs, and we bring that expertise to our projects.

My Girl™ and Get Ready ‘Cause Here I Come™ Skin Care Line

CATEA directed the packaging design efforts for the Skinphonic skin care lines.

Dermalogica Daily Resurfacer

CATEA managed the development of the patented Del Pouch unit dose applicator. In 2003 the Del Pouch won the coveted DuPont Packaging Innovation award.

Exact Acne Treatment System

CATEA created and managed the packaging design for the Exact Acne Treatment System for Cardinal Health.

Westinghouse Products

CATEA directed the packaging design project for the Westinghouse multi product consumer products line for the licensee SAI Home Products.

Recyclable Coke Cans

CATEA’s senior partner directed the development and launch of the first commercial plastic soft drink beverage can.

Esteem by Naomi Judd

CATEA directed the packaging design and development for the Esteem Skincare line for recording star Naomi Judd.